The History of Custom Logo Watches A Swiss Company started to produce small quantities of Individually Imprinted Watches in 1980 and Custom Logo Watches were born. In the years that followed, Custom Logo Watches (also referred to as Logo Watches, Personalized Watches, Promotional Watches or Promo Watches) became quite popular in Europe. In 1987, SMi, Inc. started to market as one of the first Watch Companies Custom Logo Watches in the U.S. Today, Custom Logo Watches are a key item in the premium and incentive industry with more Promotional Watches sold in the U.S. than in any other country. The quality of Custom Logo Watches has increased dramatically over the years and it is now estimated that approximately 5 Million Promotional Watches are sold worldwide each year. Dozens of companies are offering Promotional Watches but only a few offer award quality Custom Logo Watches. SMi Awards offers a lifetime warranty on all Custom Logo Watches while also offering a 100% Satisfaction Guarantee. SMi Awards stands behind its Logo Watches! For nearly 20 years, SMi Awards has delivered Custom Logo Watches to thousands of High Schools, Colleges, Universities, Businesses, Golf Facilities, Government & Law Enforcement Agencies and a variety of other organizations throughout the United States.